ONYX Hospitality Group Grows Shama Portfolio with New Venture in Bangkok

BANGKOK, THAILAND – Media OutReach Newswire – 2 October 2025 – Shama is a renowned serviced apartment brand from ONYX Hospitality Group, a leading management entity in Southeast Asia with a diverse portfolio encompassing hotels, resorts, serviced apartments, and luxury residences. With the goal of becoming The Best Medium-sized Hospitality Management Company in Southeast Asia, Shama is expanding its influence in the serviced apartment sector, winning the confidence of both local and international visitors.

Currently, ONYX Hospitality Group oversees 22 Shama properties in Thailand, China, Hong Kong, and Malaysia, with plans for more growth both domestically and internationally. The brand is divided into three distinct styles—Shama Luxe, Shama, and Shama Hub—crafted to cater to a variety of customer needs. Each style differs in size, location, and design, appealing to both upper-upscale and upper-mid-scale markets.

– Advertisement –

To strengthen its foothold in Thailand, Shama has established an official collaboration with SENA Development to redevelop Piti Sukhumvit 101. Once completed, the property will reopen as Shama Sukhumvit 101, featuring premium serviced apartments in a desirable Bangkok location.

Emphasizing its “Live Your Blended Life” ethos, Shama curates a tailored accommodation experience designed for both short- and long-term guests.

Whether for a night, several months, or an entire year, Shama welcomes all lifestyles in a warm setting with attentive service, truly creating a home away from home for each guest. Shama features thoughtfully designed accommodations suited for both short and long-term stays, addressing every lifestyle need with remarkable attention to detail.

Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, stated: “From the outset, Shama has emphasized not just convenient locations and stylish designs that enhance everyday living, but also the diverse lifestyles of our guests. We strive to create a living experience that seamlessly blends relaxation, work, community, and cultural engagement. Our objective is to provide experiences that are both significant and memorable—ensuring every stay at Shama feels like a new chapter in life. Whether for a short visit or an extended duration, guests can look forward to meticulous attention to detail at all Shama properties, including the upcoming Shama Sukhumvit 101.”

Prime Locations with Effortless Access to Business and Lifestyle Experiences

A significant advantage of Shama is its prime urban locations, making its properties a perfect choice for all guests, particularly those seeking short-term stays.

– Advertisement –

Each property is strategically situated in bustling business districts, inviting residential neighborhoods, and proximity to major tourist attractions, surrounded by numerous amenities and offering exceptional accessibility.

For instance, Shama Yen-Akat Bangkok is located between the central business hubs of Silom and Sathorn, close to shopping centers, dining options, and just 2.5 kilometers from Lumpini Park.

Shama Ekamai Bangkok is ideally situated in the lively Ekkamai–Thonglor area, surrounded by a wide array of shopping, dining, and lifestyle amenities.

Shama Lakeview Asoke Bangkok boasts a prime setting in Asoke, just moments from Benjakitti Park and near notable attractions, including popular shopping malls, restaurants, and entertainment options.

Shama Petchburi 47 Bangkok resides in a serene neighborhood ideal for relaxation, while still providing easy access to expressways and major thoroughfares, located just a two-minute walk from the well-known Bangkok Hospital.

Shama Sukhumvit Bangkok, located in a central city area, offers a tranquil living experience enriched by lush gardens and amenities catering to all ages. With hotel-quality services, it perfectly accommodates travelers, business professionals, and those seeking a brief urban getaway.

Designed for Comfort with a Cozy, Homelike Atmosphere

Another notable attribute of Shama is its well-designed rooms that evoke a homelike ambiance. Each room is spacious and crafted for practical living, featuring utility amenities such as a kitchen, living area, and access to a fitness center. These features cater to various lifestyles, accommodating guests for daily, monthly, or long-term stays. Whether serving solo business travelers or families in search of a second home, Shama fulfills every guest’s needs.

Equipped with Amenities for Every Lifestyle

Moreover, Shama is dedicated to delivering exceptional experiences by nurturing a warm and inviting community that embodies the “Live Your Blended Life” philosophy. This concept is realized through the Shama Social Club, a lifestyle program offering creative activities that connect individuals, lifestyles, and communities.

By fostering community within Shama and encouraging engagement with surrounding neighborhoods, guests genuinely feel welcomed, valued, and part of a collective experience.

To enrich every stay, Shama also introduces the “Shama Friends” program, which provides exclusive advantages for diverse lifestyles. Guests have access to special perks from top partners, including discounts, complimentary services, and unique offers at various restaurants, bars, spas, beauty salons, and wellness centers. This program also includes special activities and exclusive packages, where all guests at Shama’s Bangkok locations in 2025 are eligible to participate. For a full list of partners and benefits, please visit https://www.shama.com/friends.

For more information on ONYX Hospitality Group, visit www.onyx-hospitality.com, and to learn more about Shama, visit www.shama.com.

Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

Powered by WPeMatico

– Advertisement –